Dell Case

Dell Case Dell Case 1. Dell?s Online Success inevitably resulted in a complete alteration of their business strategy, which focused on making every decision ?customer-driven,? while increasing efficiency across the company. With the formation of the Dell Direct Model, which focused on made-to-order products, a low cost distribution system, rapid lead times, and the maintenance of customer relationships, this new concept needed strong sales and marketing opportunities, as a customer could get a made-to-order computer shipped to their home in about 36 hours, which was a model time within the computer industry at the time. With the Internet craze of the 1990?s, the Internet presented the ease of a new information channel, which was the perfect mode of extension for the new Dell Direct Model into customer?s homes. On behalf of Dell?s original position within the PC market, as Dell did not have a distribution channel, but always directly dealt with the customers themselves, Dell?s marketing force b elieved that Dell?s venture of expanding retail sales, support help, an order tracking system, and other services directly into the homes and businesses of its customer base, would be extremely profitable through Dell Online.Dell stand at UCExpoThey were right, as sales revenues from the website generated about $3 million a day a year and a half preceding it?s launch (mostly coming from business customers), which were accompanied by high levels of customer satisfaction concerning their purchases online. With these high levels of customer satisfaction came goals to further reduce costs, which were saved by reducing the telephone calls between customers and sales reps and also by making possible higher sales quotas for sales reps as a result of the leads that were achieved as a direct result of online usage. Further success came as a result of the satisfaction accompanying customer-tailored services, such as ?Dell Premier Pages,?...

Dell Case

Dell Case Dell Case 1. Dell?s Online Success inevitably resulted in a complete alteration of their business strategy, which focused on making every decision ?customer-driven,? while increasing efficiency across the company. With the formation of the Dell Direct Model, which focused on made-to-order products, a low cost distribution system, rapid lead times, and the maintenance of customer relationships, this new concept needed strong sales and marketing opportunities, as a customer could get a made-to-order computer shipped to their home in about 36 hours, which was a model time within the computer industry at the time. With the Internet craze of the 1990?s, the Internet presented the ease of a new information channel, which was the perfect mode of extension for the new Dell Direct Model into customer?s homes. On behalf of Dell?s original position within the PC market, as Dell did not have a distribution channel, but always directly dealt with the customers themselves, Dell?s marketing force b elieved that Dell?s venture of expanding retail sales, support help, an order tracking system, and other services directly into the homes and businesses of its customer base, would be extremely profitable through Dell Online.Dell stand at UCExpoThey were right, as sales revenues from the website generated about $3 million a day a year and a half preceding it?s launch (mostly coming from business customers), which were accompanied by high levels of customer satisfaction concerning their purchases online. With these high levels of customer satisfaction came goals to further reduce costs, which were saved by reducing the telephone calls between customers and sales reps and also by making possible higher sales quotas for sales reps as a result of the leads that were achieved as a direct result of online usage. Further success came as a result of the satisfaction accompanying customer-tailored services, such as ?Dell Premier Pages,?...

Dell Case

Dell Case Dell Case 1. Dell?s Online Success inevitably resulted in a complete alteration of their business strategy, which focused on making every decision ?customer-driven,? while increasing efficiency across the company. With the formation of the Dell Direct Model, which focused on made-to-order products, a low cost distribution system, rapid lead times, and the maintenance of customer relationships, this new concept needed strong sales and marketing opportunities, as a customer could get a made-to-order computer shipped to their home in about 36 hours, which was a model time within the computer industry at the time. With the Internet craze of the 1990?s, the Internet presented the ease of a new information channel, which was the perfect mode of extension for the new Dell Direct Model into customer?s homes. On behalf of Dell?s original position within the PC market, as Dell did not have a distribution channel, but always directly dealt with the customers themselves, Dell?s marketing force b elieved that Dell?s venture of expanding retail sales, support help, an order tracking system, and other services directly into the homes and businesses of its customer base, would be extremely profitable through Dell Online.Dell stand at UCExpoThey were right, as sales revenues from the website generated about $3 million a day a year and a half preceding it?s launch (mostly coming from business customers), which were accompanied by high levels of customer satisfaction concerning their purchases online. With these high levels of customer satisfaction came goals to further reduce costs, which were saved by reducing the telephone calls between customers and sales reps and also by making possible higher sales quotas for sales reps as a result of the leads that were achieved as a direct result of online usage. Further success came as a result of the satisfaction accompanying customer-tailored services, such as ?Dell Premier Pages,?...

Catalysis Definition in Chemistry

Catalysis Definition in Chemistry Catalysis is defined as increasing the rate of a chemical reaction by introducing a catalyst. A catalyst, in turn, is a substance that is not consumed by the chemical reaction, but acts to lower its activation energy. In other words, a catalyst is both a reactant and product of a chemical reaction. Typically, only a very small quantity of catalyst is required in order to catalyze a reaction. The SI unit for catalysis is the katal. This is a derived unit which is moles per second. When enzymes catalyze a reaction, the preferred unit is the enzyme unit. The effectiveness of a catalyst may be expressed using the turnover number (TON) or turnover frequency (TOF), which is TON per unit time. Catalysis is a vital process in the chemical industry. It is estimated that 90% of commercially-produced chemicals are synthesized via catalytic process. Sometimes the term catalysis is used to refer to a reaction in which a substance is consumed (e.g., base-catalyzed ester hydrolysis). According to the IUPAC, this is an incorrect usage of the term. In this situation, the substance added to the reaction should be called an activator rather than a catalyst. Key Takeaways: What Is Catalysis? Catalysis is the process of increasing the rate of a chemical reaction by adding a catalyst to it.The catalyst is both a reactant and product in the reaction, so it is not consumed.Catalysis works by lowing the activation energy of the reaction, making it more thermodynamically favorable.Catalysis is important! About 90% of commercial chemicals are prepared using catalysts. How Catalysis Works A catalyst offers a different transition state for a chemical reaction, with a lower activation energy. Collisions between reactant molecules are more likely to achieve the energy required to form products than without the presence of the catalyst. In some cases, one effect of catalysis is to lower the temperature at which a reaction will process. Catalysis does not change chemical equilibrium because it affects both the forward and reverse rate of reaction. It does not change the equilibrium constant. Similarly, the theoretical yield of a reaction is not affected. Examples of Catalysts A wide variety of chemicals may be used as catalysts. For chemical reactions that involve water, such as hydrolysis and dehydration, the proton acids are commonly used. Solids used as catalysts include zeolites, alumina, graphitic carbon, and nanoparticles. Transition metals (e.g., nickel) are most often used to catalyze redox reactions. Organic synthesis reactions may be catalyzed using noble metals or late transition metals, such as platinum, gold, palladium, iridium, ruthenium, or rhodium. Types of Catalysts The two main categories of catalysts are heterogeneous catalysts and homogeneous catalysts. Enzymes or biocatalysts may be viewed as a separate group or as belonging to one of the two main groups. Heterogeneous catalysts are those which exist in a different phase from the reaction being catalyzed. For example, solid catalysts the catalyze a reaction in a mixture of liquids and/or gases are heterogeneous catalysts. Surface area is critical to the functioning of this type of catalyst. Homogeneous catalysts exist in the same phase as the reactants in the chemical reaction. Organometallic catalysts are one type of homogeneous catalyst. Enzymes are protein-based catalysts. They are one type of biocatalyst. Soluble enzymes are homogeneous catalysts, while membrane-bound enzymes are heterogeneous catalysts. Biocatalysis is used for commercial synthesis of acrylamide and high-fructose corn syrup. Related Terms Precatalysts are substances that convert to become catalysts during a chemical reaction. There may be an induction period while the precatalysts are activated to become catalysts. Co-catalysts and promoters are names given to chemical species that aid catalytic activity. When these substances are used, the process is termed cooperative catalysis. Sources IUPAC (1997). Compendium of Chemical Terminology (2nd ed.) (the Gold Book). doi:10.1351/goldbook.C00876Knà ¶zinger, Helmut and Kochloefl, Karl (2002). Heterogeneous Catalysis and Solid Catalysts in Ullmanns Encyclopedia of Industrial Chemistry. Wiley-VCH, Weinheim. doi:10.1002/14356007.a05_313Laidler, K.J. and Meiser, J.H. (1982). Physical Chemistry. Benjamin/Cummings. ISBN 0-618-12341-5.Masel, Richard I. (2001). Chemical Kinetics and Catalysis. Wiley-Interscience, New York. ISBN 0-471-24197-0.Matthiesen J, Wendt S, Hansen JØ, Madsen GK, Lira E, Galliker P, Vestergaard EK, Schaub R, Laegsgaard E, Hammer B, Besenbacher F (2009). Observation of All the Intermediate Steps of a Chemical Reaction on an Oxide Surface by Scanning Tunneling Microscopy.. ACS Nano. 3 (3): 517–26.  doi:10.1021/nn8008245